Routing + verification layer

Every prescription,routed to its lowest cost.

Lower net cost for employers.
Zero out of pocket for members.
Direct employer access for manufacturers.
On benefit adjudication, with the plan never paying more.

Check pricingLive routingOn benefit

Any prescription, assessed across every channel

Manufacturer direct
Existing PBM
Retail pharmacy

You only pay when there is savings.

2018
Operating since
312K
Lives
20%+
Cost reduction
92
Net promoter score

Apaly has served self-funded employers since 2018.
ApalyRx is the pharmacy layer built on that base.

The shift

For years there was one way to fill a script.Now there are many.

A covered drug used to have a single price: the one the PBM had contracted. Today a growing set of fulfillment sources can fill the same script, manufacturer-direct included, and the lowest one is often never assessed.

Before
One PBM contracted price
the shift
Now
PBM contractMfr directIndependent pharmacyRetailMail order+ growing
One script · what happened
Contracted price chargedpaid
$612
Lowest price availablenever assessed
?
One price charged. Four parties affected. No comparison performed.

The stakes

When no one compares the price,the loss lands in four different places.

The plan pays more than it had to.

The member has cost share calculated off that same inflated price.

The manufacturer never gets reached, because nothing in the pathway was built to look for its direct program.

The pharmacy the patient chose is left out of a decision it never saw.

The standard

Transparency looks backward.The decision is made in real time.

Transparency tells you what was paid, after it was paid. It cannot tell you the price was the lowest one available at the moment the script was written. That is a different bar: every script checked across every channel when it is written, then routed to the lowest cost option, and recorded as proof the decision was sound. Not just high-cost drugs. Every script. That standard has a name:
Drug Benefit Integrity. The five requirements

The solution

ApalyRx is the layerthat gets you there.

One layer in front of the pharmacy benefit. A licensed digital pharmacy that processes but does not dispense, sitting in the e-prescribing pathway, assessing every fulfillment option the moment each script is written, including the plan's own PBM, so you never pay more. You only pay when there is savings.

  1. Doctor

    Sends the e-prescription

  2. ApalyRx

    Evaluates every channel in real time

  3. Channels compared

    • Manufacturer Direct$540
    • Existing PBM$584
    • Local Pharmacy$590
  4. Routed to Manufacturer Direct, adjudicated on benefit.

Every script, assessed across every fulfillment source in real time and routed to the lowest cost. The plan never pays more than it does today, and when a lower price wins, the member pays nothing.

How scripts arrive

Savings start,when the member clicks yes.

The member creates an ApalyRx account, their prescribers and their preferred pharmacy are prepopulated, and with one click their prescribers are notified to send future prescriptions to ApalyRx first. They keep their doctor. They keep their pharmacy.

From then on, every prescription is assessed for its lowest cost option.

01
Member signs-up
Prescribers and pharmacy prepopulated.
02
One click
Their prescribers are notified.
03
Scripts arrive first
Every channel assessed before anything is filled.

The record

Every decision,on the record.

Fulfillment channels compared, rules applied, rationale, net cost, reconciliation. Produced at the point of decision, not assembled out of claims data six months later. Including the scripts the plan's own PBM wins.

Recent routing decisionsToday
Illustrative · sample decisions

Two of these five decisions went to the plan's own PBM and earned ApalyRx nothing. That is what structural independence looks like.

What benefits leaders say

Built for the peoplewho run sophisticated plans.

The first GLP-1 solution our fiduciaries were comfortable signing off on.

VP Total Rewards · National consulting company

It still routed through our PBM when the PBM was cheaper. There was no downside.

CFO · Financial services

Members kept their pharmacy. We reduced spend significantly.

CHRO · Nationwide logistics

Resources

Insights into thepharmacy spend problem.

Compliance
How to Audit Your PBM: A Practical Action Guide for Self-Funded Employers

Most self-funded employers have never audited their PBM. Under ERISA and CAA 2026, that is a fiduciary risk. A step-by-step guide.

Read →
Compliance
CAA 2026 and Pharmacy Benefits: What Self-Funded Employers Must Do Now

CAA 2026 created new PBM disclosure requirements, rebate pass-through mandates, and fiduciary obligations. What changed and what plan sponsors must do.

Read →
Compliance
How to Evaluate PBM Fiduciary Alignment: A Practical Guide for Plan Sponsors

What genuine fiduciary alignment requires, how to evaluate your current PBM against that standard, and what to do when it falls short.

Read →
Compliance
ERISA Fiduciary Duty and Pharmacy Benefits: What Every Self-Funded Employer Must Know in 2026

Plan fiduciaries face personal liability for pharmacy decisions. What the prudent expert standard requires and how to demonstrate compliance.

Read →
Education
How to Evaluate a Direct-to-Employer Pharmacy Platform: Five Questions to Ask

Not all direct-to-employer platforms are equivalent. Five structural questions that separate real infrastructure from cash-pay workarounds.

Read →
Education
What Benefits Consultants Need to Know About Manufacturer-Direct Pharmacy Programs

Manufacturer-direct pharmacy programs are reaching employer conversations fast. What the model requires and how to evaluate it for clients.

Read →
Education
Manufacturer Direct vs. PBM for GLP-1s: What's the Actual Cost?

PBMs report low net GLP-1 costs. Manufacturers offer direct pricing. How to compare the two channels and what employers actually pay.

Read →
Compliance
ERISA, CAA, and the Self-Funded Employer's Duty to Evaluate Direct Drug Channels

CAA 2026 raised the bar for pharmacy benefit oversight. Self-funded employers now face personal liability for decisions they cannot document.

Read →
Article
How Manufacturers Can Launch a Direct-to-Employer Drug Program

Launching a manufacturer direct channel takes more than pricing. The operational infrastructure required to make DTE work inside a benefit.

Read →
Article
What Is a Direct-to-Employer Pharmacy Benefit Program?

How self-funded employers access manufacturer-direct drug pricing inside the benefit, without routing around the PBM.

Read →
Get notified of new content?

Get started

Whoever you are in the prescription journey,the lowest price should always win.

Let's explore how we can help.

No cost to set up · Only pay when there is savings